Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
User Experience Design
Accessibility
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
Accessibility
User Experience Design
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Remote delivery process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Accessibility
Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
Accessibility
User Experience Design
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Remote delivery process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Accessibility
Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
Accessibility
User Experience Design
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Remote delivery process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Accessibility
Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
Accessibility
User Experience Design
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Remote delivery process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Accessibility
Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
Accessibility
User Experience Design
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Remote delivery process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Accessibility
Case studies
About me
Woolworths
Developing a signup journey in checkout
Details
A significant portion of Woolworths Delivery Unlimited signups came from a checkout page banner. Allowing customers to subscribe directly from this banner was expected to boost signups, as outlined in this case study.
Timeframe
2 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
Impact
▪️
Achieved the highest conversion rate for subscription services at Woolworths, including Delivery Unlimited, Everyday Rewards & Everyday Extra
▪️
Lead to the reuse of this design for the Everyday Extras subscription service
User Interface Design
Data Literacy
User testing
Accessibility
User Experience Design
Woolworths
Designing for customers in remote locations
Details
An audit of Woolworths' delivery subscription service uncovered that delivering to certain remote customers was disproportionately costly. This was my approach to designing a solution that enabled Woolworths to continue to service these customers with a more sustainable pricing model.
Timeframe
1.5 months
Deliverables
▪️
High fidelity prototype
▪️
User research & synthesis
▪️
Legal & marketing approval
▪️
Remote delivery process map
Impact
▪️
91% of remote island customers retained three months after policy implementation
▪️
Cost offset enabled Woolies to continue deliveries to remote locations
Service design
User interviews
Discovery leading
User testing
User Experience Design
Accessibility